Top 5 Virtual Fitness Programs in Germany Q4 2022

During the fourth quarter of 2022, the top 5 virtual fitness programs in Germany showed varied performance across weekly downloads, revenue, and active users, according to data from Sensor Tower.

komoot - hike, bike & run experienced a significant decline in weekly revenue, starting at around $133K at the end of September and dropping to roughly $28K by mid-December. However, there was a notable rebound to approximately $100K in the final week of December. Weekly downloads also saw a downward trend, peaking at 35K in early October and falling to about 8K in early December, before rising again to 20K by the end of the year. Active users mirrored this trend, starting at 1.39M in late September, dipping to 720K in mid-December, and then climbing back to 1.4M at the end of December.

Fitbit: Health & Fitness saw a fluctuating revenue pattern, beginning at $61K in late September, dipping to $42K in mid-October, and then peaking at $76K in the last week of December. Weekly downloads varied, with a high of 16K in mid-October and another surge to 35K in mid-December. Active users remained relatively stable throughout the quarter, hovering around 450K.

Strava: Run, Bike, Hike had a steady weekly revenue, starting at $67K in late September, dipping to around $34K in mid-October, and recovering to $70K by the end of December. Weekly downloads were relatively stable, ranging between 2.9K and 6.3K. Active users saw a decrease from 343K in late September to 268K by mid-December, before rising again to 351K at the end of the year.

Freeletics: Workouts & Fitness showed an increase in weekly revenue from $42K at the end of September to $72K in the last week of December. Weekly downloads were stable, with a slight peak at 5.6K in the last week of December. Active users showed consistent engagement, with a notable peak of 59K in late October and another rise to 58K by the end of December.

Zwift: Ride and Run maintained a steady revenue, starting at $36K in late September and peaking at $49K in mid-December. Weekly downloads were consistent, ranging from 1.1K to 2.3K. Active users saw a gradual increase from 7.3K in late September to 10.3K by the end of December.

For more detailed insights and data, visit Sensor Tower.